The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Road Test Royale
Agency: BBDO / Chicago + Spool Marketing / Chicago + Publicis Collective / Chicago
Client: The General Insurance Category: Experiential & Immersive
Tree Correspondents
Agency: BBDO / New York + Hyundai Motor Company / Seoul + Uncharted Limbo Collective / London
Client: Hyundai Motor Company Category: Use of Technology
Haven
Agency: Leo Australia / Sydney + OMD / Sydney + Hogarth / Sydney + Le Polish Bureau / Poland
Client: Suncorp Insurance Category: Data for Good
Tree Correspondents
Agency: BBDO / New York + Hyundai Motor Company / Seoul + Uncharted Limbo Collective / London
Client: Hyundai Motor Company Category: Innovation / New Ideas in Creative Use of Data
Award:
2026 Creative Use of Data Bronze Pencil
Agency:
BBDO / Chicago + Spool Marketing / Chicago + Publicis Collective / Chicago
Client:
The General Insurance
Title:
Road Test Royale
Category:
Experiential & Immersive
Annual ID:
OS26_CU009B
Award:
2026 Creative Use of Data Bronze Pencil
Agency:
BBDO / New York + Hyundai Motor Company / Seoul + Uncharted Limbo Collective / London
Client:
Hyundai Motor Company
Title:
Tree Correspondents
Category:
Use of Technology
Annual ID:
OS26_CU010B
Award:
2026 Creative Use of Data Bronze Pencil
Agency:
VML / São Paulo
Client:
BIC Brasil
Title:
The Shakespeare Bic
Category:
Use of Technology
Annual ID:
OS26_CU011B
Award:
2026 Creative Use of Data Bronze Pencil
Agency:
Leo Australia / Sydney + OMD / Sydney + Hogarth / Sydney + Le Polish Bureau / Poland
Client:
Suncorp Insurance
Title:
Haven
Category:
Data for Good
Annual ID:
OS26_CU012B
Award:
2026 Creative Use of Data Bronze Pencil
Agency:
VML / New York
Client:
SC Johnson / Ziploc
Title:
Preserved Promos
Category:
Brand Partnerships
Annual ID:
OS26_CU013B